Speaking during a financial call in November, Zelnick said of releasing big games day-and-date on a Microsoft's subscription service: "I still don't think it makes sense. Take-Two CEO Strauss Zelnick is one video game executive who remains unconvinced by Game Pass. Earlier in June, Sony's vice president and global head of subscriptions Nick Maguire indicated Sony will not copy the Game Pass approach to exclusives, despite the rise of $70 games, because its current strategy is "working". Microsoft launches its games day-and-date on Xbox Game Pass, whereas Sony opts not to release its first-party games on rival service PS Plus at launch, with the likes of Horizon: Forbidden West coming a year after. Microsoft and Sony have different strategies for their video game subscription services. At the same time, however, in the UK Competition and Markets Authority's provisional report, Microsoft admitted its video game subscription service led to a marked decline in base sales. In an interview with Axios last year, Spencer explained how the service was not burning cash and called it "very, very sustainable". Xbox CEO Phil Spencer, meanwhile, has been transparent about Game Pass' profitability and sustainability. Ryan claimed he'd "talked to all the publishers, and they unanimously do not like Game Pass because it is value destructive", insisting Game Pass is losing Xbox a lot of money. I'm confident enough in our games to believe we will now have those consumers for a long time, whatever platforms we're on. "The simple fact is Game Pass and Apple Arcade have brought new people to the franchise that never played it before. For us, it's nothing but positive on all three platforms. "Different studios will have different data, because different games work well in different situations. "Every studio is going to have different opinions on this," Jacobson said.
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